Case Study: Marli Rusen goes from book idea to book platform

Marli Rusen, author of The Mirror Method

I would like to set up a call to canvas your potential services in more detail and obtain an estimate of costs. I am a lawyer/entrepreneur who has developed a model of “workplace accountability… That is how we first met Marli Rusen in June 2015 after she found our website. She understood almost immediately that […]

Top 10 Mistakes Self-Published Business Authors Make—Over and Over

1. Poorly designed and executed cover Nothing screams amateur author like a poor book cover. Self-published business authors are just as guilty of this as self-published fiction writers. It just breaks every rule in the book business—or any kind of business—to produce a substandard product. Get the cover wrong or worse publish a poor unattractive […]

State of Business Book Publishing—2016


I was telling a good publishing friend the other day that for my agency business, my customer base has dwindled to about half of what to was even 5 years ago. My customers are trade publishers – some multinationals while others independently owned – and this list seems to suffer casualties each year. It’s the […]

Why Your Self-Published Business Book Doesn’t Belong in Bookstores

Why Your Business Book Doesn't Belong in Bookstores

The long wait is over. After months of writing, editing, and agonizing over every word, you finally hold your book in your hands. You’ve done all the right things, even some pre-launch promotion on Twitter and social media. You’ve told your coworkers, clients, business colleagues, and your mom. Maybe you’ve hired a publicist, you’ve done […]

Write your book in 40 hours! Really?

Writing Bestselling Books

I receive a ton of e-mail from all segments of the publishing industry. Trying to keep on top of what’s going on can be a full time job.  In addition I selectively subscribe to entrepreneurial events related to small business.  These are the places where Brilliant Idea Books can be most helpful and where we […]

Editing and Editors — Essential Services for Your Work

hiring and editor for your work

In the “good old days” book publishers had editors on staff that could mold and shape a manuscript into a publishable state. Sadly those days are gone as publishers operate on leaner staffing levels. Enter the rise of freelance editors. Not surprisingly this has been a big growth industry within book publishing. Many high quality […]

6 Essential Ingredients for Writing a Book

writing a business book

Writing a book brings concepts and ideas to light that most business authors never even consider. Some are practical while others are like a big splash of reality. Consider author, consultant and business coach Kristi Hedges ( She wrote a powerful business book The Power of Presence a few years ago and wrote about her […]

Keys to Writing a Non-Fiction Outline

writing a non fiction outline

This post, the second in a series on the Fundamentals of Self Publishing Your Business Book, tackles the sticky question of non-fiction outlines. To outline or not to outline… I suspect a few business people have the innate ability to apply the same logic and clear thinking used in their business when they sit down […]